This is

When it comes to caring for your baby, transparency is everything. That’s why we bring you Clearly Crafted ™, and proudly share stories about the people and places we trust to grow our organic ingredients. This is goodness you can see.

This Is Mindfully Made For You

We’re parents, too. That’s why our delicious, premium organic foods always offer the
best possible nutrition for growing babies, toddlers and kids.


Wholesome nourishment for your baby’s remarkable first accomplishments.

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Every bite counts! Tots need nutritious, yummy food to fuel their increasingly active bodies.

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Flavorful, healthy snacks to support a future of smart eating habits.

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Prenatal Nutrition for a Happy Mama

Our organic prenatal products are crafted with an extra boost of nutrition mamas-to-be need for a healthy pregnancy and a healthy baby.

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Going Above And Beyond

Like you, we want the best for our kids. That’s why we strive to provide the
absolute best nutrition. We can’t help it — it’s what we love to do.

  • Our Enlightened Nutrition philosophy

    From superfoods like kale and coconut, to supergrains like quinoa and amaranth, we add age-appropriate extra nutrition whenever possible. Our Enlightened Nutrition philosophy inspires everything we create.

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  • Happy Babies make us happy

    Great nutrition is important for every family. From blissful days to stressful days, and all the days in between, we nourish every kind of happy. Share your happy moments with us #ThisIsHappy.

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  • Our Core Values inspire us

    A monthly delivery of organic foods and snacks customized for the expecting Mom and baby’s first two years of growth. Fewer errands, more happy.

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Leading pediatric experts all agree — what you eat and do from pregnancy through age two matters. And we listened. Find out how a healthy start creates a healthier, happier future.

Create the optimal prenatal diet for you and your baby. Learn how organic foods and smart supplement choices make for happy, healthy mamas.

Welcome to a world of new tastes and textures. From breastfeeding, to first foods and beyond, this year is all about flavor and fun.

Growing bodies need quality meals and snacks with key nutrients. Explore the importance of good nutrition for your toddler's development.

Doing Great Things

It’s who we are and a big part of what we do.