Happy Family and Groupe Danone Form Partnership to Raise the Bar
by Happy Family · May 13, 2013
for Children’s Nutrition in the U.S.
Happy Family, a leading premium, organic baby and toddler food brand founded and operated by moms, is excited to announce an extraordinary partnership with Groupe Danone, a global company whose mission is to bring health through food to people everywhere. Together, the strategic alliance will raise the bar for children’s nutrition in the U.S. combining their shared commitment to social responsibility and innovation.
Every day operations of Happy Family will remain unchanged, with the original two moms—Shazi Visram, Founder and CEO, and Jessica Rolph, Founding Partner and COO — continuing to oversee all sectors of the business with the same purity of purpose. Groupe Danone will assume the role of parent company providing additional resources allowing Happy Family to pioneer even more new products that deliver positive nutrition to babies and toddlers.
“This collaboration is a huge opportunity for us but also benefits families everywhere,” said Visram. “I started Happy Family because I wanted to change the way children were fed and nourished. For the past seven years, we have put our heart and soul into introducing new and innovative organic options to children and families that provide them with optimal nutrition. Working with Groupe Danone will give us the opportunity to continue on our journey and even help propel it to the next level.”
Happy Family will now have access to the most sophisticated infant nutrition research and development (R&D) facilities in the world, amplifying their efforts to continue to innovate and improve children’s health in the U.S. Danone’s well-established distribution network will also allow for existing products to be more widely available. The powerhouse combination of R&D facilities and distribution channels will help Happy Family to make even more of an impact, while not compromising on their dedication to doing what’s best for the environment.
“We are a passionate and committed company, looking to leave a lasting legacy of health and wellness for our children” says Visram emphatically. “Our partnership with Groupe Danone allows us the opportunity to do this. We are truly a match made in heaven, as Danone’s fundamental ideals and mission are uncannily similar to ours. They approach product development in the same way that we do: creating products specifically targeted to the children they are feeding; and they are socially responsible like us, both giving back to those in need and minimizing environmental impact at every level possible. It’s a dream come true.”