THIS IS FEEDING
YOUR BABY WITH
CONFIDENCE

We’re parents just like you and we always put babies before business. Breast milk offers optimal nutrition and we want to help make it as easy as possible for you to breastfeed but we want your baby to get the best nutrition no matter what. Every feeding journey is different. We support them all because we’ve been there.

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This Is Mindfully Made

We’re parents, too. That’s why our delicious, premium organic foods always offer the
best possible nutrition for growing babies, toddlers and kids.

baby

Wholesome nourishment for baby's first foods.

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tots

Nutritious, yummy food to fuel tots active bodies.

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kids

Delicious snacks to support a future of smart eating habits.

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When it comes to caring for your baby, transparency is everything. That’s why we bring you Clearly Crafted™ and proudly share stories about the people and places we trust to grow our organic ingredients. This is goodness you can see.

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Going Above And Beyond

Like you, we want the best for our kids. That’s why we strive to provide the
absolute best nutrition. We can’t help it — it’s what we love to do.

  • Our Enlightened Nutrition philosophy

    With more than 70 easy-to-prepare recipes made with all-natural ingredients, The Happy Family Organic Superfoods Cookbook offers a fresh, nutritious, and accessible approach — and Shazi’s enlightened nutrition philosophy — to feeding children from 4 months to 3 years.

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  • This is Happy

    Great nutrition is important for every family. From blissful days to stressful days, and all the days in between, we nourish every kind of happy. Share your happy moments with us #ThisIsHappy.

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  • Happy Bundles

    Learn more about how we ensure safety & quality in our foods.

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Leading pediatric experts all agree — what you eat and do from pregnancy through age two matters. And we listened. Find out how a healthy start creates a healthier, happier future.

Healthy Pregnancy Healthy pregnancy

Create the optimal prenatal diet for you and your baby. Learn how organic foods and smart supplement choices make for happy, healthy mamas.

Baby’s 1st year Baby’s first year

Welcome to a world of new tastes and textures. From breastfeeding, to first foods and beyond, this year is all about flavor and fun.

Toddler’s 2nd year Toddler’s second year

Growing bodies need quality meals and snacks with key nutrients. Explore the importance of good nutrition for your toddler's development.

Doing Great Things

It’s who we are and a big part of what we do.

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